Training Lens

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Rant or Rave
270 weeks ago, by Jackie
“Have you got a professional training qualification?”
Although I’ve been the recipient of a great deal of training, have delivered training for years (and I’ve done a ‘train the trainer’ course), I’ve never actually been asked by a client whether I’m professionally qualified to train them.

According to the feedback I receive, delegates seem to like the fact that I am not a full-time trainer; rather, I am working ‘hands-on’ in the topics I train them in.

Do you think a professional training qualification is important?
270 weeks ago, by James
It's an interesting question. When I ran events I was always surprised by how few people asked to see copies of insurance and health & safety assessments.

It seems that if you are high enough on Google to get the enquiries then you're qualified to do the work.

I'm talking about large corporations, some of them with incredibly complex internal systems where documentation is required. There seems to be a disconnect when they go one step out.
270 weeks ago, by John
People often make decisions on the smallest number factors, they want to keep it simple.

Perhaps a professional qualification falls into the 'tick in the box' category, compared to other, more exciting, factors that buyers can find to justify their decisions?
270 weeks ago, by Jackie
Any shortcut to decision-making helps. Maybe 'qualifications' fall into that category. I might stick with my reviews!
266 weeks ago, by Pj
I have Train The Trainer, CEPEC and a few that I've picked up along the way. I'm accredited to deliver the tools that I use; SDI, Belbin, MBTI. I think that's important because you need to understand the models properly.

Nothing trumps experience though, and I do think that the most engaging trainers have a natural talent for performing.
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Jackie Barrie

Profile Jackie Barrie
Member Since:
30th May 2013
Hates: tomatoes, alarm clocks and shoes. Likes: dancing, scuba diving and making people laugh.
I run a writing and design agency that specialises in making complex information appear simple. I spend two-thirds of my time doing hands-on copywriting, and one-third training other people how to do it themselves (mostly for websites, newsletters and social media). My experience comes from over three decades in the marcomms industry, spanning copywriting, graphic design, print, web design, sales promotion, brand identity and much more. Before going freelance in 2001, I worked my way up to Senior Manager level in the corporate world, with a team of 12 graphic designers and copywriters reporting to me. I have also worked as an insurance clerk, a barmaid and a tea-lady.
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