Where to Find Me
Personal SummaryHates: tomatoes, alarm clocks and shoes.
Likes: dancing, scuba diving and making people laugh.
Professional SummaryI run a writing and design agency that specialises in making complex information appear simple. I spend two-thirds of my time doing hands-on copywriting, and one-third training other people how to do it themselves (mostly for websites, newsletters and social media).
My experience comes from over three decades in the marcomms industry, spanning copywriting, graphic design, print, web design, sales promotion, brand identity and much more.
Before going freelance in 2001, I worked my way up to Senior Manager level in the corporate world, with a team of 12 graphic designers and copywriters reporting to me.
I have also worked as an insurance clerk, a barmaid and a tea-lady.
InterestsPsychology, both social – what makes people tick, and cognitive – the mental processes people go through when they read words and symbols on paper or on screen. In studying the language of influence, I achieved a BA Honours degree and NLP Practitioner qualification.
Latest Rant & Rave Responses:
Days before the cookie law was due to go live, they changed it to 'assume consent'. Sadly, the EU VAT law won't fizzle out - we're battling for 28 nation…
Agreed. That's why I always take my own pens. Special big thick ones. After attending a 'graphical visualisation' session, I now draw an outline around…
Agreed. I'm always telling clients that customers these days want entertainment as well as information.